What is Prime?

Penn State Prime is a student-run marketing organization in the Smeal College of Business. Members work directly with industry leaders to develop both hard and soft skills, through hands-on workshops, real-world projects, and case competitions. Throughout the fall semester, students build their competencies in branding, advertising, strategy, creativity, and insights. In the spring, members have the opportunity to explore the relationships between brand clients and advertising agencies through curriculum integration.

BRAND MANAGEMENT

Involves the strategic activities and decisions aimed at building, maintaining, and enhancing the perception of a brand to create positive associations with its products or services. The goal of brand management is to influence customer perceptions, drive brand value, and ultimately contribute to the overall success of the business.

Penn State
Prime's Partners

Through curriculum integration, 20 students are selected each year to participate in a brand management and advertising practicum with client and agency mentors.