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Penn State Prime's Partners

Through curriculum integration, 20 students are selected each year to participate in a brand management and advertising practicum with client and agency mentors.  

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Brand Partners

Unilever 

Reckitt

Nestle

Starbucks 

Neutrogena

Johnson & Johnson 

Kenvue

Lipton 

Suave

Mucinex

Lean Cusine

Hot Pockets

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Agency Partners

Assembly 

Decoded

Ogilvy

Razorfish Health

Moxie

BRAND MANAGEMENT

Involves the strategic activities and decisions aimed at building, maintaining, and enhancing the perception of a brand to create positive associations with its products or services. The goal of brand management is to influence customer perceptions, drive brand value, and ultimately contribute to the overall success of the business.

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