Prime was founded to provide Penn State marketing students with unique learning
experiences they can’t get in the classroom. Our general body meetings and exposure to
industry experts serve to this core mission. Space to speak at one of our meetings is rather
limited, as we only host 12 per semester. The executive board chooses speakers based on
whom they feel most aligns with the educational objectives planned for each meeting. If this
format interests you, we’d love to be in touch.

Our General Body Zoom Link: https://psu.zoom.us/j/98671712422#success

Prime hosts an annual panel to explore how Penn State students can forge a career in
branding. A diverse mix of industry leaders come together to discuss the brands they
represent and their own careers in the field. This event traditionally benefits from a large
turnout, as it is open to all of Smeal. A networking reception follows or precedes the panel to
allow participants to meet the panelists.

We offer consulting to clients that are interested in working with Prime students. Companies have the opportunity to present a problem relevant to at least one of our three core pillars. Students are recruited, vetted, and organized into teams. They then work throughout the semester to arrive at a creative and strategic solution. Companies propose a real business problem whose solution students genuinely benefit from. 

Curriculum integration is a hallmark of the Prime organization. At its core, the MKTG 497
course is a brand management practicum course taught by faculty advisor Professor Jennifer
Coupland. We call it "the internship before the internship" because it is unlike any other
marketing course in Smeal. Students have the opportunity to work with impactful consumer
goods companies and ad agencies on current and real-world marketing projects! This
project-based class gives students an entire semester to analyze, ideate, and transform their
findings into a solution. The course culminates in a final presentation given to agency
mentors and brand representatives. 

The ADPrime Pitch event is an all-day case competition hosted by Penn State Prime and
AD/PR club. Each team is given four hours to develop their pitch, and at the end of the day,
each of the teams gives a ten-minute presentation. There are client brand and agency representatives that assist the teams throughout the event.

Once a year, Prime plans an annual trip to NYC to visit 3 advertising agencies. In the past,
we have visited agencies including Wieden + Kennedy, BBDO, Droga5, and Grey. Hosting
agencies are able to design whatever activities they believe will best reflect themselves.
Some have done short tours of their offices, presentations of their work, and Q&As; others
have had employees come to speak about their positions and run mini case competitions.