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Insights Strategy Creative
Marilisa Cappello
President
Marilisa is a Junior majoring in Marketing along with having a minor in Information Systems and Technologies. As President, she manages Penn State Prime’s consulting projects and in the development of Prime’s Annual Branding Panel, Forging a Career in Branding. She also aids in the development of workshops and interactive activities for Prime Meetings. Outside of Prime, Marilisa is the Recruitment Chair of her Honors Fraternity, Phi Sigma Pi, and a member of the Sapphire Academic Leadership Program.
Will Tazza
Vice President
Will is a third-year student pursuing a Bachelor of Science in Marketing alongside three minors in Psychology, and Supply Chain and Information Sciences and Technology, and the Legal Environment of Business. As the Vice President, he functions as the key initiator and nurturer of strategic relationships with a diverse spectrum of stakeholders including esteemed speakers, reputable companies, and engaged alumni after structuring Prime’s calendar of semester programming. Outside of his involvement in Prime, Will holds positions with the Penn State American Marketing Association, University Park Undergraduate Association, and Penn State Students United Against Poverty. Apart from his studies, some of his interests and hobbies include cafe hopping, concerts, the beach, sunsets, brunch, autumn, thrifting, philosophy, traveling, listening to music, and sleeping in. In the future, Will is highly ambitious and enthusiastic about leveraging marketing analytics and data analysis to draw meaningful conclusions and generate measurable outcomes through actionable and clear insights.
Emily McGourty
Professional Development
Emily is a senior majoring in marketing and receiving a Real Estate Analysis and Development Certificate. As the Director of Professional Development, she creates weekly curriculum for Prime students, teaching them about Prime’s three pillars: Analytics, Strategy, and Creativity. She coordinates with industry professionals to plan consulting projects and networking events for Prime students. After participating in the spring Prime Practicum course with Neutrogena as a part of the creative team, Emily became passionate about pursuing a career at an advertising agency.
Lily Martin
Public Relations & Alumni Chair
Lily is a third-year student, currently focusing on her major in marketing while also pursuing a minor in psychology. As the Public Relations Director, Lily's responsibilities include a variety of tasks, including overseeing member recruitment and retainment, promoting Prime events, and managing the organization's official website. Lily has also taken on the dual role of Alumni Chair, ensuring Penn State Prime's Alumni remain engaged and connected. She works to facilitate the Alumni newsletter, organize alumni-orientated content across social media platforms, and track Alumni Board meetings. Beyond her involvement with Prime, Lily has taken on the role of social media manager and event planner with Burning Hearts and is a Dancer Relations committee member for THON.
Stella Yerger
Treasurer
Stella is a third-year student pursuing a major in marketing and double minors in psychology and international business. As treasurer, Stella meets with the University Park Allocation Committee and the Smeal Allocation Board to secure funding. Additionally, she creates the budget, handles membership dues, and is responsible for all other financial responsibilities. Stella is a passionate and driven student who is eager to explore her interests in marketing analytics, marketing communications, and branding.
Anna Soisson
Secretary
Anna is a senior majoring in Marketing with a minor in Psychology. In her role as secretary, she is in charge of recording the minutes of executive board meetings, creating and sending the weekly member newsletter emails, and interacting with Prime alumni via the alumni newsletter email. Anna just finished an internship with Kohl's in Marketing Strategy. In addition to her work at Prime, she has served as an administrative assistant on the THON Rules and Regulations committee.
Alice Crandall
Social Media Chair & Alumni Chair
Alice is a junior majoring in marketing with interests in the cosmetic, and skincare industry. In her role as social media chair, she is responsible for monitoring Prime’s social media accounts allowing for strong communication. She is responsible for creating and executing media to adequately develop Prime’s brand image. Alice just finished a marketing internship with North Shore Animal League America, where she worked with the digital marketing team. Alice is a creative and ambitious individual passionate about further pursuing her interests in marketing.
Jennifer Coupland
Faculty Sponsor
Jennifer Chang Coupland is a Paiste Fellow in Teaching & Learning and Clinical Professor of Marketing in the Smeal College of Business Administration. In the spring semester, Jennifer teaches Prime's MKTG 495A practicum course.
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